January

  • Ping launches Rapture driver alternative

    Written by Joel Tadman on Friday, 21 March 2014

    PING has unveiled a 13-degree Rapture 3-wood for golfers looking for a versatile driver alternative or hotter-faced 3-wood. The multi-material, adjustable design combines a Ti 8-1-1 titanium body, high-strength beta-titanium face and dense tungsten sole plate for increased ball speed and lowered spin, leading to more distance and accuracy.  Click on the video (below) to watch our First Hits review of...

  • Three new premium gloves from PING

    Written by Joel Tadman on Friday, 31 January 2014

    PING has launched three new gloves - Sensor Sport, Sensor Tour, and Sensor Tech - all of which feature PING Sensor Cool, a proprietary technology that wicks moisture away to keep the golfer cooler, drier and more comfortable.  Ping has also revealed that staff player Bubba Watson will wear one of the  new gloves under a unique agreement, PING will make an annual...

  • Nike reveals enhanced Covert 2.0 irons

    Written by Joel Tadman on Friday, 31 January 2014

    Nike Golf club engineers and designers have built upon the performance benefits of the first generation of Covert irons and improved specific design elements in the 2014 model to make it easier for golfers to hit the ball farther and higher with superior stability and feel.  “What’s impressive about the VRS Covert 2.0 set is that golfers can be aggressive and...

  • Wesselingh: A man of letters... and trophies

    Thursday, 30 January 2014

    When Europe's number one senior golfer Paul Wesselingh secured the John Jacobs Trophy for topping the European Senior Tour's order of merit, it completed a remarkable journey: not just for the Derby-based professional, but also for John Letters, the brand he played on tour. Wesselingh, 52, has effectively come from nowhere to be Europe's top senior golfer, beating off the challenge...

  • Wilson Staff marks Centenary with iconic clubs

    Written by Joel Tadman on Tuesday, 28 January 2014

    The Wilson Staff brand is marking its centennial anniversary this year by introducing modern versions of two of the most iconic golf clubs in the history of the game - Dynapower irons and the 8802 putter. The Wilson Staff FG Tour 100 forged set of irons reflect the evolution of bladed clubs with their classic, timeless design features. The modern 3-piece...

  • FootJoy launches new performance footwear category

    Friday, 24 January 2014

    FootJoy has launched a new footwear category that delivers ultra-lightweight waterproof performance, ideal for play in all conditions. The eye-catching new FootJoy HydroLite family offers a range of stable, comfortable golf shoes with a low-profile outsole for stability, flexibility and durability. There’s the option of seven spiked and three spikeless models. The range is a mix of traditional and fashion-forward sports styling...

  • Bridgestone launches 'hydro' balls

    Written by Joel Tadman on Thursday, 23 January 2014

    Bridgestone Golf has put a drop of water at the core of its new range of B-Series golf balls designed to match the varying swing speeds of average club golfers and elite Tour professionals alike. Its ground-breaking Hydro Core Technology produces 30% more graduation in the formulation around the inner and outer areas of the core - producing a softer...

  • Callaway launches 'softest' ever golf ball

    Thursday, 23 January 2014

    Callaway has announced the launch of its softest ever golf ball, Supersoft, which helps golfers with slower swing speeds put additional yards on their shots. Featuring the lowest compression on the market and delivering supreme distance and super-straight performance, the new Supersoft Golf Ball’s ultra low (38) compression, which promotes low spin to combat hooks and slices, combines with Callaway’s trademark...

  • Titleist unveils four all-new balls

    Written by Joel Tadman on Wednesday, 22 January 2014

    Titleist, the No.1 ball in golf, has unveiled an all-new NXT Tour and NXT Tour S balls, plus new Velocity DT and SoLo models. Each new ball is said to deliver even better performance and feel through innovative core, cover and aerodynamic technologies. Every Titleist golf ball, including the iconic Pro V1 and Pro V1x, is precision engineered by Titleist Golf...

  • Get involved in the drive to grow golf

    Written by Chris Jones on Wednesday, 22 January 2014

    On the eve of the golf industry’s largest trade show, a group of industry leaders presented a plan to more than 1,000 people to call on golfers everywhere to “hack” the sport by submitting their ideas to revitalize the game. Since 2004 nearly 5 million people in the United States have left the game for a variety of reasons. Core golfers...

  • Callaway launches X2 Hot balls

    Written by Joel Tadman on Wednesday, 22 January 2014

    Callaway has added a ball to its new X2 Hot family. The three-piece distance balls are engineered to enable optimum spin separation at swing speeds of 90mph and below (X2 Hot), and 90mph and above (X2 Hot +) respectively for golfers to ‘custom fit’ their golf ball, resulting in low spin off the tee, reducing hooks and slices, without compromising touch...

  • Titleist Introduces New Vokey Spin Milled 5 Wedges

    Wednesday, 22 January 2014

    Titleist has unveiled its latest wedge from legendary clubmaker Bob Vokey. The Spin Milled 5 is said to deliver more spin and more types of shots, providing golfers with more ways to hit it close and shoot lower scores. Titleist says:  "Precisely designed and manufactured using proprietary Spin Milled technology, Vokey SM5 wedges provide a distinct performance advantage through new, deeper TX3...

  • Garmin golf expands with Approach G7 and G8 handhelds

    Tuesday, 21 January 2014

    Garmin Ltd has announced the Approach G7 and G8 golf handhelds. These sleek, colour touchscreen handhelds boast more than 30,000 preloaded international courses, a rechargeable battery capable of multiple rounds, and new measurement features such as PlaysLike Distance, which shows adjusted range for uphill and downhill shots. The new Approach handhelds offer Smart Notification technology, which lets the...

  • FootJoy reveals D.N.A. shoe

    Written by Joel Tadman on Wednesday, 15 January 2014

    FootJoy has launched a brand new shoe offering a sporty look and feature-packed with industry-leading performance. D.N.A (Dryjoys Next Advancement) is a more athletic extension of the traditional DryJoys line, offering a variety of unique technologies designed to enhance comfort, traction, stability and flexibility. The low-profile design of the outsole brings golfers closer the ground. A newly-positioned cleat at the toe end...

  • Srixon launch AD333 Tour ball

    Wednesday, 15 January 2014

    Srixon is hoping to build on the success of its AD333 golf ball by launching the AD333 Tour, a three-piece model aimed at golfers that want a long, softer-feeling mid-price offering. It boasts many of the features found in Srixon’s premium Tour ball, the Z-STAR, including an EGG core, Speed Dimple and Spin Skin coating. Srixon believe this ball opens up...

  • Graeme McDowell stays with ECCO

    Written by Joel Tadman on Tuesday, 14 January 2014

    Danish brand ECCO has extended its endorsement deal with Graeme McDowell. He will continue to showcase the company logo on his headwear and compete in its award-winning golf shoes on the PGA and European Tours. As part of this multi-year agreement, G-Mac will also be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection and appear at company functions. Currently...

  • Cleveland Golf launches new 588 driver and woods

    Written by Joel Tadman on Tuesday, 14 January 2014

    Cleveland Golf has revealed a new range of 588 drivers, fairway woods and hybrids for the 2014 season. 588 Custom Driver – £279 Features a 460cc titanium head, offering the greatest combination of distance, forgiveness and accuracy in any driver Cleveland Golf has ever made. An adjustable hosel offers 12 different settings to precisely tune loft, lie and face angle – loft and...

  • Inside ECCO

    Written by Joel Tadman on Monday, 13 January 2014

    The land of ECCO’s creation, Scandinavia, is famed for its innovation, style, simplicity and function. Less is certainly more, with all excesses taken away creating the perfect product. These principles have been followed by ECCO since it made its first shoe just over 50 years ago. To mark this event, ECCO opened its doors to select media at its HQ in...

  • Keep clubs dry with new golf bags from Sun Mountain

    Written by Joel Tadman on Thursday, 9 January 2014

    Sun Mountain, the market leader in premium golf bags, is launching a new range of its popular H2NO waterproof stand and cart bags with five feature-packed models designed to cope with rainy conditions throughout the 2014 season. Constructed from a super-lightweight nylon fabric with a 2000mm coating to protect golf clubs and accessories from the elements, all five bags come with an accompanying...

  • Marcel Siem signs with Wilson Staff

    Written by Joel Tadman on Thursday, 9 January 2014

    Marcel Siem has signed a multi-year agreement with Wilson Staff, the iron brand with more Major wins than any other. The charismatic German, who won his third European Tour title last March, will be playing the latest Wilson Staff FG Tour M3 irons (4-PW) and FG Tour TC wedges, as well as carrying the Wilson Staff Pro Tour bag and featuring...

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