TaylorMade launch Kalea Premier women’s range
Monday 15 August 2022
TaylorMade’s Kalea Premier range brings top-quality, custom-fitted clubs to women’s golf. TaylorMade have got their teeth into a new ‘segmentation’ concept that’s already swept through mega-brands such as Nike, Volkswagen and Coca-Cola. After surveying 15,000 golfers, TaylorMade say they’re in a better position to understand their behaviours, attitudes and preferences, without the traditional constraints of grouping players by gender, age, or ability. The...