TaylorMade Golf Equipment
TaylorMade are a giant of the golf industry, their story having started in 1979 when golf equipment salesman Gary Adams took out a $24,000 loan on his home to found TaylorMade. His first project was to produce a 12° stainless steel driver.
By 1983, TaylorMade had developed the first Burner driver complete with dimples on the skirt, which helped to make the club more aerodynamic. The company also introduced two fairway metal woods – and of all of the woods played on Tour that year, 80 per cent were TaylorMade.
Twelve years later an innovatively designed driver, the Burner Bubble, was launched and the now-iconic Bubble shaft was engineered to give more clubhead speed for greater distance. The bright copper colour stood out – just as their white-headed R11S and RBZ woods do today.
By 2000, TaylorMade had introduced the 300 Series of woods that became a phenomenon on the PGA Tour – released to the public the same year, there were three driver head options, all slightly differently to suit various swing types.
In 2004 the R7 – featuring removable weights that could be changed to promote a particular type of shot – was launched. Developing on from that, golfers can now alter the loft and face angle independently on the R11S driver.
As well as the feature-packed R11S for 2012, TaylorMade also launched the RocketBallz woods – the driver features an element of adjustability for less than £250, but it is the fairway wood which is taking centre stage. A speed pocket on the sole gives the face more spring-like effect for more distance.
TaylorMade also offer a wide range of irons – the TPMC and TPMB have been designed for better players eyeing more workability while the RBZ irons are aimed at game-improver wanting distance and forgiveness. The R11 irons sit in the middle, offering sleek looks as well as forgiveness for mid-handicappers.
TaylorMade's Penta TP ball was launched in 2009 – the world’s first five-layer golf ball. It offered more assistance to a wider range of golfers, regardless of swing speed. This has since been replaced by the new Penta TP5 and TP3 while a new RBZ distance ball has also been designed.
They have lots of putters for all tastes, including the new Ghost Manta and Ghost Tour mallets, as well as the Spider putter. Meanwhile the All-Terrain Versatility wedge allows you to optimise your wedge play.