11 February 2013 Last Updated: 27 June 2013

By Jake O'Reilly

Golf Pride have unveiled their new Whiteout grip, an extension of the company’s popular New Decade MultiCompound family of grips.

The new grip celebrate golf’s annual rite of spring and comes in a vibrant green, yellow and white colour combination.

The Whiteout grip is constructed with high performance rubber that is designed to provide comfort and responsiveness to the lower hand and brushed cotton cord technology to offer moisture management and improved traction for the upper hand.

This has already proved to be a winning combination in previous members of the New Decade MultiCompound family and that popularity is likely to increase now that Golf Pride is offering an even greater choice of colour combinations.

“MultiCompound Whiteout continues to be a popular corded product as is proven by its usage on Tour by top players all over the world,” said Brandon Sowell, global sales marketing manager for Eaton’s Golf Grip Division.

“In 2013, the Whiteout models yet again provide golfers with more options than ever before to customise their grip colour preference with Tour proven performance.”

Website: www.GolfPride.com

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