Arccos named “Official Game Tracker of the PGA Tour”

Golf’s biggest brands join the PGA Tour to drive the on-course tracking specialists forward with $20 million investment.

Headlined by the PGA Tour alongside manufacturers including PING, TaylorMade, Cobra-Puma, and Callaway, the world’s largest on-course tracking system has secured funding that will accelerate the growth of the game’s most extensive data set, and improve its accessibility across the whole industry.

In conjunction with this investment, Arccos has been designated “The Official Game Tracker of the PGA Tour.”

In a similar fashion to how the pros receive performance data captured by ShotLink, the Arccos Caddie App provides the ability for golfers of all levels to capture data on their performance, and make data-informed decisions to help them shoot lower scores.

PGA Tour Senior Vice President, Lance Stover said: “Given the size of the golf industry, the sophistication of Arccos’ game tracking solution, and the OEM partners it has in place, a tremendous opportunity exists to bring this capability to many more golfers, and we’re thrilled to be part of that journey.”

Golfers are set to receive more than just better-informed shot-making decisions from this collaboration, however. Some of the biggest brands in golf have jumped at the opportunity to support the game’s most sophisticated shot-tracking device, seizing the opportunity to spearhead their latest innovations.

“Data is an essential tool for golf equipment companies. We’re utilizing insights from Arccos data to fuel club design and fitting, and ultimately craft a closer relationship with our consumers through their experiences on the golf course,” said John K. Solheim, PING President and CEO.

Over one trillion data points

Arccos provides the ability for golfers to capture their performance on more than 40,000 courses worldwide, and since being launched has captured over 750 million shots across 16 million rounds of golf in 162 countries, providing a unique and unrivaled data set of over a trillion data points.

The financial support will help “strengthen our ability to achieve Arccos’ mission of harnessing data and A.I. for game improvement,” said Sal Syed, Arccos CEO & Co-Founder.

He added: “Our goal is to help the game’s ecosystem, allowing golfers, coaches, club fitters, and product designers to make smarter decisions that are based on real performance data.”

Arccos will continue to be managed and operated by its long-standing leadership team with the PGA Tour and equipment manufacturers becoming minority shareholders in the company.

More information on how Arccos delivers its revolutionary performance insights can be viewed here.

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