Written by Joel Tadman on Thursday 6 February 2014
Adams Golf has unveiled three new hybrids including the Pro Hybrid, projected to be the No. 1 model on the PGA TOUR in 2014. Adams, which boasted the most hybrids in play on the PGA and European Tour last year, has created a single design that works for players of all skill levels. It incorporates preferences from Tour players and the...
Written by Joel Tadman on Wednesday 5 February 2014
Benross has made some key changes to its product line-up for 2014, which hits the shelves on the week commencing February 17th. While the heads have undergone only minor design tweaks, the big upgrade has been in the stock grips and shafts offered, but at no extra cost. The British brand has teamed up with shaft manufacturer Aldila to offer three...
Written by Joel Tadman on Wednesday 5 February 2014
Bioflow, one of the world’s leading suppliers of magnetic wrist products, has bolstered its stable of professional golfers for 2014 with the addition of talented young Englishman, Tommy Fleetwood. The 22-year-old from Southport becomes the latest professional golfer to recognise the benefits of Bioflow magnetic therapy. “I’m delighted to become part of the Bioflow family and endorse their products,” he said. “The...
Written by Joel Tadman on Tuesday 4 February 2014
Lynx has launched the first new iron under its flagship Boom Boom product family, aiming to redefine the levels of power, distance and feel achievable from a cast head. The one-piece steel casting features two cavities – the first, a muscle-back cutout design which distributes weight effectively around the clubhead for forgiveness; the second, a narrower deep ‘power channel’ immediately behind...
Written by Joel Tadman on Tuesday 4 February 2014
Cobra has revealed the design secrets behind its new BiO CELL fairway woods and hybrids via a YouTube video. The clip features Mike Yagley, Director of R&D, and Jose Miraflor, Director of Product Marketing, who run through the new tech features of the BiO CELL fairway woods and hybrids.
Written by Joel Tadman on Monday 3 February 2014
TaylorMade has launched its PROJECT (a) golf ball engineered to promote more spin and improved performance where amateurs need it most – into and around the green. The “a” in Project (a) stands for “amateur,” and the reason for its creation is simple: Amateur golfers generate less spin than Tour professionals. Project (a) is designed to deliver more spin on mid...
Monday 3 February 2014
Stephen Gallacher successfully defended his Omega Dubai Desert Classic title thanks to a back-nine fight back on Sunday. The Scot, who fired a 9-under-par back nine on Saturday to earn a three shot lead, stumbled early on during the final day, dropping four shots in the first nine holes. But the players around him couldn’t captilize and a birdie on the 11th...
Written by Joel Tadman on Friday 31 January 2014
PING has launched three new gloves – Sensor Sport, Sensor Tour, and Sensor Tech – all of which feature PING Sensor Cool, a proprietary technology that wicks moisture away to keep the golfer cooler, drier and more comfortable. Ping has also revealed that staff player Bubba Watson will wear one of the new gloves under a unique agreement, PING will make an annual...
Written by Joel Tadman on Friday 31 January 2014
Nike Golf club engineers and designers have built upon the performance benefits of the first generation of Covert irons and improved specific design elements in the 2014 model to make it easier for golfers to hit the ball farther and higher with superior stability and feel. “What’s impressive about the VRS Covert 2.0 set is that golfers can be aggressive and...
Thursday 30 January 2014
When Europe’s number one senior golfer Paul Wesselingh secured the John Jacobs Trophy for topping the European Senior Tour’s order of merit, it completed a remarkable journey: not just for the Derby-based professional, but also for John Letters, the brand he played on tour. Wesselingh, 52, has effectively come from nowhere to be Europe’s top senior golfer, beating off the challenge...
Written by Joel Tadman on Tuesday 28 January 2014
The Wilson Staff brand is marking its centennial anniversary this year by introducing modern versions of two of the most iconic golf clubs in the history of the game – Dynapower irons and the 8802 putter. The Wilson Staff FG Tour 100 forged set of irons reflect the evolution of bladed clubs with their classic, timeless design features. The modern 3-piece...
Friday 24 January 2014
FootJoy has launched a new footwear category that delivers ultra-lightweight waterproof performance, ideal for play in all conditions. The eye-catching new FootJoy HydroLite family offers a range of stable, comfortable golf shoes with a low-profile outsole for stability, flexibility and durability. There’s the option of seven spiked and three spikeless models. The range is a mix of traditional and fashion-forward sports styling...
Written by Joel Tadman on Thursday 23 January 2014
Bridgestone Golf has put a drop of water at the core of its new range of B-Series golf balls designed to match the varying swing speeds of average club golfers and elite Tour professionals alike. Its ground-breaking Hydro Core Technology produces 30% more graduation in the formulation around the inner and outer areas of the core – producing a softer...
Thursday 23 January 2014
Callaway has announced the launch of its softest ever golf ball, Supersoft, which helps golfers with slower swing speeds put additional yards on their shots. Featuring the lowest compression on the market and delivering supreme distance and super-straight performance, the new Supersoft Golf Ball’s ultra low (38) compression, which promotes low spin to combat hooks and slices, combines with Callaway’s trademark...
Written by Joel Tadman on Wednesday 22 January 2014
Titleist, the No.1 ball in golf, has unveiled an all-new NXT Tour and NXT Tour S balls, plus new Velocity DT and SoLo models. Each new ball is said to deliver even better performance and feel through innovative core, cover and aerodynamic technologies. Every Titleist golf ball, including the iconic Pro V1 and Pro V1x, is precision engineered by Titleist Golf...
Written by Chris Jones on Wednesday 22 January 2014
On the eve of the golf industry’s largest trade show, a group of industry leaders presented a plan to more than 1,000 people to call on golfers everywhere to “hack” the sport by submitting their ideas to revitalize the game. Since 2004 nearly 5 million people in the United States have left the game for a variety of reasons. Core golfers...
Written by Joel Tadman on Wednesday 22 January 2014
Callaway has added a ball to its new X2 Hot family. The three-piece distance balls are engineered to enable optimum spin separation at swing speeds of 90mph and below (X2 Hot), and 90mph and above (X2 Hot +) respectively for golfers to ‘custom fit’ their golf ball, resulting in low spin off the tee, reducing hooks and slices, without compromising touch...
Wednesday 22 January 2014
Titleist has unveiled its latest wedge from legendary clubmaker Bob Vokey. The Spin Milled 5 is said to deliver more spin and more types of shots, providing golfers with more ways to hit it close and shoot lower scores. Titleist says: “Precisely designed and manufactured using proprietary Spin Milled technology, Vokey SM5 wedges provide a distinct performance advantage through new, deeper TX3...
Tuesday 21 January 2014
Garmin Ltd has announced the Approach G7 and G8 golf handhelds. These sleek, colour touchscreen handhelds boast more than 30,000 preloaded international courses, a rechargeable battery capable of multiple rounds, and new measurement features such as PlaysLike Distance, which shows adjusted range for uphill and downhill shots. The new Approach handhelds offer Smart Notification technology, which lets the user receive...
Written by Joel Tadman on Wednesday 15 January 2014
FootJoy has launched a brand new shoe offering a sporty look and feature-packed with industry-leading performance. D.N.A (Dryjoys Next Advancement) is a more athletic extension of the traditional DryJoys line, offering a variety of unique technologies designed to enhance comfort, traction, stability and flexibility. The low-profile design of the outsole brings golfers closer the ground. A newly-positioned cleat at the toe end...